Alta Motors founder Marc Fenigstein joins Flux motorcycles

Flux Performance, the Slovenian technology leader in the electric motorcycle space, proudly announces the addition of Marc Fenigstein, co-founder and former CEO of Alta Motors, to its advisory board and as an investor. With a legacy of pioneering competitive electric motocross bikes, Marc’s involvement signals a significant step forward in Flux’s mission to lead the electric motorcycle market.

Marko Ukota, CEO of Flux Performance, commented: “It’s amazing to get to meet your heroes, even more so for them to join your effort. Marc and Alta were the first to imagine and mass-produce a competitive eMX bike. What’s most impressive is how reliable those bikes are; still going strong after all these years, that’s incredibly hard. Marc has been on this journey before, having his experience on hand is massive for us to build Flux as the next big step in the story of electric motorcycles.”

Marc Fenigstein stated: “Since the sale of Alta in 2019, I have met with, reviewed, or been pitched by at least a dozen aspiring EV startups. It wasn’t until I met the Flux team that I recognized an operation that could pick up where Alta left off and push the motorcycle market to its obvious next stage of electric dominance, while upholding necessary standards of quality, reliability, and integrity. I’m incredibly excited to join the advisory board at Flux, and invest my time and money into them. What they have in the works is just mind-blowing.”

This announcement marks the second major addition to the Flux Performance team in a week’s time. Alongside Marc Fenigstein, Flux has also welcomed Karl Ytterborn, former Chief Marketing Officer and co-founder of CAKE electric motorcycles, as CMO.

“Building up the strongest team and best competencies with experience from leading electric mobility brands like Alta and CAKE is critical for the global launch of Flux and our rapid expansion. With Marc and Karl, we are positioning ourselves to lead the electric motorcycle market with an incredible product backed by the right individuals, we’re just getting started.” – Ukota added.