Bram, tell us about yourself?
For 15 years, I’ve worked on the design and development of vehicles across a wide spectrum, from road racing motorcycles to off-road machines. At Krämer, I contributed to race-winning bikes like the HKR EVO2 and GP2. Through an independent venture, I was part of the KTM RC990 WorldSSP engineering team and helped develop vehicles like the RAWKAR 8×8. I’ve also worked in the bicycle industry as an e-bike engineer and continue to stay hands-on by building custom bicycles as a hobby. For me, the challenge is always the same: blending engineering and design to create machines that perform and stand out.
You’ve built race-winning bikes before. What does it take to design a bike that can compete at the highest level?
It’s all about balance. Power and electronics mean nothing if the chassis doesn’t let the rider use them. Frame geometry, weight distribution, stiffness… every detail matters. At Flux, we’ve built a chassis that puts the 7.9 kWh battery and 85 HP drivetrain into a package that feels natural, stable and aggressive when it needs to. That balance is what gives riders confidence in the bike and push it further.
What excites you most about working at Flux compared to your past projects?
For me, working at Flux is the opportunity to be part of a small, focused team developing a cutting-edge electric bike from the ground up. Unlike many of my past projects, where components were developed more independently or integrated later in the process, here we’re designing every element in unison. This integrated approach allows us to optimize the bike as a whole and ensures that each component complements the others both functionally and aesthetically. It’s incredibly rewarding to contribute to a product where design and engineering are so tightly aligned.
Can motorbikes be beautiful and competitive?
Of course, and that’s the point of Flux. We’re not building a “showpiece” or a stripped-down race machine. We’re building motorcycles that you can admire in your garage for hours, machines that are as beautiful to look at as they are exhilarating to ride on the track the next day.
What makes Flux different from the competition in your eyes as a designer and engineer?
Two things: integration and authenticity.
Integration, as the bike is designed as a whole, not a collection of parts. Battery, frame, suspension, drivetrain, everything supports everything else.
Authenticity, no BS marketing fluff. We don’t build for “best-case scenarios.” Primo already proves that what we’re doing is real, and the production model will only take it further.
The Primo is already impressive. How much better will the production model be?
The Primo already shows a great foundation, the production bike will be the real statement. We’re taking all the data, all the feedback, and everything we’ve learned from the Primo to build a motorcycle that will truly blow minds in both design and performance.
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